Standard Mail A
Matter formerly classified
as third-class mail is referred to as Standard Mail A.
- Primarily retailers, catalogers,
and other advertisers to promote their products and services.
- Advertising by mail allows advertisers to reach existing customers or
to target new customers by sending messages to specific neighborhoods
or to certain demographic groups that are likely to be interested in their
products. It also allows the advertisers to convey a significant amount
of information about their products and to measure the results of their
advertisements.
- Churches and other charitable
organizations may take advantage of the attractive nonprofit rates for
their large mailings.
The minimum volume needed to
take advantage of either the regular Standard Mail A rates or the nonprofit
rates is 200 pieces per mailing. The pieces must weigh less than 16 ounces
and be prepared in a manner that allows for efficient handling.
Not as fast as Priority
Mail, Express Mail, or First Class.